Made location tagging easier than skipping it

Only 8% of Procore projects were using location data. Field teams understood its value: location context helps everyone know exactly where an RFI, inspection, incident, or punch item belongs. But finding and tagging locations took enough effort that teams often skipped the process or created duplicate entries. I owned the workflow redesign end to end. The goal wasn’t to persuade people to use location data, it was to make adding it faster and easier than working around it. After launch: - Location feature adoption increased 2.5x - Duplicate location entries decreased 50% The new pattern established a foundation for spatial context across RFIs, Submittals, Daily Logs, and other Procore workflows. The project demonstrated that adoption wasn’t primarily an awareness problem. When location tagging became the path of least resistance, more teams used it, and the resulting data became cleaner and more valuable across the platform.