Selected work
GroundTruth
Revamping how to launch performance ads across every channel
Shipt
Built a 0→1 returns flow in 4 months. CSAT 8% above company average.
Arena
Designed the AI coach that lets sales reps lose the deal before it matters.
Procore
2.5x feature adoption. 50% drop in duplicate entries.
Venmo
8/10 users enrolled without help. Patterns adopted company-wide.
Eskalera
Designed for retention. 63% weekly return rate. 35% attrition reduction.
GroundTruth
Revamping how to launch performance ads across every channel
Shipt
Built a 0→1 returns flow in 4 months. CSAT 8% above company average.
Arena
Designed the AI coach that lets sales reps lose the deal before it matters.
Procore
2.5x feature adoption. 50% drop in duplicate entries.
Venmo
8/10 users enrolled without help. Patterns adopted company-wide.
Eskalera
Designed for retention. 63% weekly return rate. 35% attrition reduction.
GroundTruth
Revamping how to launch performance ads across every channel
View more
Shipt
Built a 0→1 returns flow in 4 months. CSAT 8% above company average.
View more
Arena
Designed the AI coach that lets sales reps lose the deal before it matters.
View more
Procore
2.5x feature adoption. 50% drop in duplicate entries.
View more
Venmo
8/10 users enrolled without help. Patterns adopted company-wide.
View more
Eskalera
Designed for retention. 63% weekly return rate. 35% attrition reduction.
View more