Designed a self-guided, interactive demo that helped marketers grasp location intelligence—and convert faster.
Industry
Advertising
Company
GroundTruth
Context
GroundTruth needed to showcase the power of its Blueprints tech to advertisers through a lightweight, engaging demo. Their product was complex and unfamiliar, so we created a guided experience that simplified key concepts and built immediate trust.
Contribution
As lead designer, I created the end-to-end UX for the browser-based demo, anchoring it around a clear voiceover script, interactive visualizations, and a streamlined interface tailored for first-time viewers.
Action plan
- Built a storytelling flow showing how real foot traffic data drives ad performance - Designed side-by-side map comparisons to visualize impact clearly - Used micro-animations and dynamic cues to keep attention and clarify each step - Ran internal testing to refine clarity, pacing, and user trust
What we accomplished
🚀 Launched across Meta + Instagram ads to drive B2B engagement 💬 Received strong anecdotal feedback on clarity and ease-of-understanding 🧠 Helped solidify GroundTruth’s positioning as a leader in location-based marketing 🎯 Contributed to qualified lead growth via demo-driven ad campaigns
Diego is an experienced designer who works seamlessly with UX researchers and product managers. He listens closely, delivers on time with strong attention to detail, and isn’t afraid to discuss trade-offs. He consistently brings a collaborative mindset to create user experiences that are genuinely valuable.
Natalie Mandriko
Senior PM @GroundTruth
