A Full Redesign of Alteryx’s Licensing Portal
Industry
Business Analytics
Company
Alteryx
A portal that needed urgent help
Alteryx’s licensing portal was frustrating thousands of IT admins daily: slow load times, manual revoking flows, and high error rates. Big clients flagged it as a blocker to adoption and renewals. 🚨 30s+ load times 🔺 38% YoY rise in support cases 📉 1,000+ addressable UX issues in 2022 alone
My role
I led the end-to-end UX redesign of the licensing experience, working cross-functionally across product, engineering, and customer support. My focus: speed, clarity, and trust at scale.
Process
• Audit + Interviews: Surfaced pain points from top clients like Starbucks • Journey Redesign: Simplified complex flows like user revoking and license reassignment • UI + System Design: Built clean, scalable UI patterns that aligned with Alteryx’s evolving design system • Validation: Ran quick-turn usability tests to measure time-on-task improvements
Impact
🕒 87% faster license management 📉 52% fewer support tickets 🌟 4.5/5 user satisfaction
Diego is a talented UX designer and a pleasure to work with. He approaches his work with a solid understanding of users and tasks and seeks to make experiences clean and simple. He quickly absorbs requirements and generates design concepts that reduce complexity. He's also a thoughtful and willing collaborator. I've truly enjoyed working with him and would do so again gladly!
Elizabeth Benker
VP of Designer and Global Content @Alteryx
