GroundTruth
Revamping how to launch performance ads across every channel
01
The challenge
GroundTruth's Ads Manager needed more than a facelift — the core workflows weren't built for the scale the product had reached. I designed the transformation of GroundTruth Ads Manager, working closely with Product Manager to make campaign setup faster, smarter, and entirely outcome-driven. Marking the first phase of a major platform evolution, this redesign introduces a modernized user interface and intuitive workflows designed to eliminate operational friction.
Diego listens well and delivers design on time with great attention to detail. He is not shy about discussing trade-offs and is always ready to collaborate on creating experiences users find valuable.
02
The design
